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Glossary of Terms

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Glossary of terms

Archived Images – Images are stored in digital format for access at a later time.

Backdrop Setup – A seamless background will be hung behind you to fill the space around you. This may include professional light setup as well.

Booking Page – The system we use to schedule a portrait appointment.

Corporate Headshot – See professional business portrait.

Executive Lighting – A specialized lighting effect that produces dramatic shadows. This setup creates graded lighting on the person.

File Format – A standard way to encode information for storage in a computer file. Photos are saved as digital files; there are various file formats; the one used will depend on use. The most popular file format to receive the images is JPG; the photos we take are in RAW format and require processing.

Gradient Lighting – An effect we achieve with specialized lights on our seamless backgrounds. The effect will cause a transition in the background from dark to light.

High Res Images – High Res, also known as High-Resolution, refers to the high density of pixels that digital images are made of.

Innovator Lighting – A specialized lighting effect that produces a dynamic separation between the subject and the backdrop. This setup creates a highlight on the person.

Live Preview – Our equipment setup, which allows you to see the images that were just taken in real-time.

Mobile Studio – We built a customized portable kit that allows us to produce photographs with the same excellent quality as a high-end studio in any space.

No Backdrop Blurred – Not using any backdrop and blurring any visible space behind you.

No Backdrop in Focus – Not using a background of any kind and focusing on any visible space behind you

On-Location – Being at an address that is not our studio

Pixels – Units of digital data that make up an image. They are typically arranged in a 2-dimensional grid.

Professional Business Portrait – Artistic photograph representation of a person in a suitable setting for their trade or profession.

Proof Gallery – A website page that includes all the photos from a portrait appointment.

RAW format - An image file format that contains minimally processed data from the image sensor of a digital camera.

Retouched Images – Images that received slight additions or alterations to improve aesthetics.

Seamless Background – A solid backdrop that is smooth and even without seams.

Service Add Ons – Additional requests for services not included in our standard business portrait package.

Timeless Business Portraits – Portraits that do not have any bold distinguishing features that allow you to date the image, for example, jewellery that was popular during a time period.

Video Portraits – Similar to business portraits, we add visible movement instead of a still image.

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