You see the ads everywhere in Toronto, on every street corner, bus bench and garbage can you will find the portrait of a Realtor or commonly as known Real Estate Agents. Real estate agents brand themselves unlike any other industry and have some of the fiercest competition. What does this mean for your marketing, and what should you do to stand out?
Within the real estate industry portraits, market updates and social media are the bread and butter of an agents marketing. Contently being in a prospective client's mind, inbox and screen, it is essential always to have something new and exciting to catch their attention. Clients switch realtors quickly and often if they don't get the right impression quickly and effectively or if another realtor looks like they are more active with their marketing.
You will need to be on top of your marketing and how you present yourself. You are your brand, and your portrait reflects that. Choosing the type of business headshot you will need, presents a particular challenge because not all portraits are created equal, and every kind of portrait lends itself to specific locations. Your professional headshot will need to reflect your goals in several key areas. A single portrait may not be enough, particularly in Toronto.
By adjusting your headshot for each location or market, it will maximize its positive effects on your brand and marketing.
Hard marketing materials – Traditional Corporate Headshots
Where is your portrait located: hard marketing materials such as signs, business cards, and physical ads.
For most hard marketing materials, you will need a professional portrait that is timeless. It costs a lot to reprint signs, and bulk business cards are more cost-effective than multiple smaller runs. Being mindful of classic styles, and more formal presentation. We recommend white backdrop portraits, and your most formal attire, you want to present yourself as a clean-cut, honest, realtor. Avoiding overly trendy patterns and colours will help you maintain the longevity of your signs and business cards.
Circulation marketing – On Trend, Seasonal and Eye Catching Portraits
Where is your portrait located: Flyers, open house ads, and seasonal market report letters.
Your circulation marketing lends itself to more seasonal and trendy business portrait. With flyers for open houses, and short-run ads you will want to show you in your everyday working look. Your clothing should be closer to what you would wear to a showing or open house. It allows you to be easily identifiable and should convey your personal style. This will catch the eye of like-minded buyers who will appreciate the approachable nature of your marketing.
The ideal set up for your circulation marketing depends on your marketing materials, a bright pop of colour with an eye-catching background. We have over 100 colour options to choose from to get the right colour for your brokerage!
Digital marketing – Casual, Approachable and Professional Portraits
For your digital marketing, you should aim to keep your headshot casual, approachable and on-trend. Your digital marketing will likely be what your clients and prospective clients see the most. To give the impression that you are an active and conscientious realtor updating for every season is ideal. This shows you take pride in the interaction you have with clients. We suggest a portrait shot without a background, in seasonally appropriate clothing, either in front or inside a current listing, or a street-level view. Updating your portrait at a minimum of twice per year spring/ summer and fall/winter.
Overall a diligent Realtor can effectively manage their portraits in the Toronto market. With our to your door service, we can help you get your marketing materials working for you, even with the busiest of schedules.